Sony Camcorder Brief - Created for the Sony Learning Center. Using a casual style, my copy speaks directly to consumers about how to select a camcorder. The guide walks through the key benefits of different models and includes a top 10 list of buying tips.

Seagate NL35 Series Evaluation Kit - Delivered with product packaging and online campaign elements. My copy targets Seagate preferred customers, emphasizing that they can be the first to experience the new NL35 Series drives.

HP Document Router - Designed as part of a series on using the HP Document Router in target environments (CRM, manufacturing and back office). My copy focuses on the key product benefits and usage scenarios that fit the needs of the audience.

Novell Directory Services - Produced in tandem with an evaluation guide. This piece emphasizes the business value of Novell’s directory products. My benefit-oriented copy is designed to inspire readers to pursue more in-depth evaluations.

AMD Brand Guidelines Overview - Created as a companion piece for the AMD Brand Guidelines. My copy introduces the core visual elements of the AMD brand identity, empowering AMD marketing teams to effectively review the work of their external agencies.

ATI Agent Ruby Guidelines - Designed to increase awareness of Agent Ruby as a brand character for ATI/AMD. My copy explains the origins of Agent Ruby and how to use the approved imagery to connect with gamers and digital content creators.