Caterpillar Emissions Retrofit - Created as part of an integrated campaign for Caterpillar customers. The ads emphasize the business value of retrofitting Cat machines to meet EPA standards, while also promoting the value of cleaner air.

Seagate Savvio Drives - Targeting an IT audience, this campaign introduces the breakthrough performance of Seagate’s 2.5-inch enterprise disc drive. The copy explains that although the parts are small, the outcome is spectacular.

HP Document Router Poster - Featured in an Adweek review of SicolaMartin. With a nostalgic twist, my copy links the innovation of the new HP Document Router to a 1950s boy with a cardboard rocket. The goal: to generate awareness and excitement within HP.

Avocent Data Center Solutions - Produced as a test campaign, showing how Avocent’s data center management solutions help provide a better work/life balance. My subhead declares: “With Avocent, the world can finally revolve around you.”

Dell School Architecture - Designed as a reference poster for Dell’s K-12 audience. The poster highlights the components of the Dell School Architecture, describing how each solution can help eliminate the gaps in a child’s education.